GEIST BREWING CO.
An ongoing archive of work I do as a brand and design consultant at Geist Brewing Co., a craft beer brewery in Bangalore, India
Multi-award-winning architectural practice SASW turned 22 in 2018. With over two decades of experience in the bag, they had realised that while their own designs had evolved with the times, they had outgrown their branding. We were tasked with creating their new visual identity.
Considering SASW’s characteristic of using clean lines and open spaces in their architecture, we knew we could create something that would convey their expertise and focus on design, while still making an impression in their circle of time-trusted architects and clients.
Our response was a bold typographic treatment in a minimal palette of trustworthy grey neutrals, contrasted with a bold orange accent colour to symbolise a modern, future-forward perspective. Geometric typography and an underlying grid recall their measured and methodical approach to projects.
Documenting the work of a design-oriented practice is as important as creating the work itself since it chronicles the way each project has come to life. We carefully photographed the SASW office and its people the way the human eye would see them.
The following 9 photos are from the client. Photography credits below.
creative direction, graphic design, art direction, packaging design, styling, image editing, strategy
Initial branding done for Geist pre-2017. Design language has since been expanded by me.