I'm a brand designer specialised in building strategic and expressive identity systems.
Over the past decade, I’ve helped brands find their voice and express who they are through thoughtful design, connecting strategy, storytelling, and visual identity in ways that feel delightful and human.
I currently work full-time as Senior Art Director at CELONIS.
I previously ran an independent practice leading end-to-end brand and design work for clients in F&B, hospitality, and lifestyle. I also worked as an embedded consultant with client teams to offer dedicated in-house-level brand and design expertise on both strategic and executional fronts. Before that, I was founder and creative director at FRISK, a boutique creative practice.
My work has been featured and recognised on platforms like Ladies, Wine & Design and Rolling Stone India.
I am meticulous and systems-oriented, but I also place great value on hands-on creativity, which is why I am a KNITTER. It helps me connect with craft, material, and process in an analog way.
I work best with teams who are curious, open-minded, and committed to building brands with intention.