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Morning Fresh by FRISK

CASE STUDY

MOSSANT

Brand identity and packaging design, in which I find comfort in liminal spaces. For Mossant Fermentary.

SERVICES

creative direction, brand identity, packaging design

INDUSTRY

F&B, lifestyle

Mossant Fermentary is a company that explores modern avenues of the age-old tradition of fermentation, at the crossroads of conscious living and having a good time. Formed by a team of culinary and industry professionals, I was contacted in the nascent stages of their operation to give visual grounding to their products in terms of a brand identity and packaging design for their first three products.


The process of fermentation is a function of time. I loved that and wanted to run with it. My idea was to show a fragment of time, illustrate frozen still-lifes that carry the anonymity of place and occurence. By implying “time”, we are implying that the products are essentially crafted by time itself.


I created three illustrations of liminal spaces–the space between what is and what will happen next.









These were transported onto the bottles to be the backdrop of the labels.










IMPORTANT NOTE:

Mossant has since chosen to move away from this brand identity and packaging aesthetic. Their current appearance is not my work.

CREDITS

Sanjana Bhatt

creative direction, brand identity, packaging design

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