Brand identity and web design for a startup incubator with lunar vision.
brand identity, web design, copywriting
Overmoon Labs is a collaborative and innovative company that works with founders to create products and companies that challenge the status quo. In the midst of the COVID-19 pandemic, I was contracted to provide a streamlined design strategy for their brand identity and website, which the client and I jokingly called 'Branding Lite' throughout the course of the project.
For the moodboard, I went space-y. From a literal interpretation of ‘moonshot’. Meant to evoke the idea of an organisation that works tirelessly to achieve the impossible. There were a lot of design explorations within this aesthetic, however, the client did pull the vision back towards a minimal yet futuristic realm.
Here is the home page of the website I designed for Overmoon Labs.
brand identity, web design, merchandise