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Morning Fresh by FRISK



Brand identity and web design for a startup incubator with lunar vision.


brand identity, web design, copywriting



Overmoon Labs is a collaborative and innovative company that works with founders to create products and companies that challenge the status quo. In the midst of the COVID-19 pandemic, I was contracted to provide a streamlined design strategy for their brand identity and website, which the client and I jokingly called 'Branding Lite' throughout the course of the project.

For the moodboard, I went space-y. From a literal interpretation of ‘moonshot’. Meant to evoke the idea of an organisation that works tirelessly to achieve the impossible. There were a lot of design explorations within this aesthetic, however, the client did pull the vision back towards a minimal yet futuristic realm.

Here is the home page of the website I designed for Overmoon Labs.


Sanjana Bhatt

brand identity, web design, merchandise

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