
CASE STUDY
SCHEMATIK.XYZ
A surgical identity for a motion and video studio that is more science lab than creative shop.
SERVICES
brand identity, copywriting, web design
INDUSTRY
media
THE ASK
Schematik didn’t want to look like a creative agency. In fact, they wanted the opposite.
Positioning themselves as the back-end operators of the “New Internet” or modern digital landscape, Schematik’s goal was to attract high-functioning teams looking for precise, process-led execution across motion design, video, and emerging tech. Internally, they prided themselves on being methodical and systematic – creative, yes, but with a strong engineering mindset. The identity needed to reflect that.
In a sea of colourful, vibrant, post-Instagram design studios, the brand couldn’t afford to look like yet another quirky, kooky studio setup.
IDENTITY GOALS
Global Presence: An identity that transcends geographical boundaries, positioning Schematik as a brand that exists and operates entirely on the Internet.
Methodical, yet Human: To convey a sense of surgical precision – systematic, process-driven work, executed by humans performing at an elite level.
THE APPROACH
I grounded the brand in the idea of schematics and systems – flowcharts, blueprints, annotations, grids, and the raw, in-progress thinking that fuels invention. The visual language drew from the journals and working diagrams of engineers, architects, and inventors – spaces where logic meets iteration. We also locked in the name of the brand at this point in time.

This idea came to life as a black-and-white brutalist identity with human notations layered onto grid systems. The design language was intentionally minimal and utilitarian, designed to evoke clarity and control – while the scribbles and sketches added a sense of motion and living intelligence, evoking the atmosphere of a lab where creative, 'mad scientists' are hard at work.


The logo flexes into a variable identity system: fluid, responsive, and able to morph to fit any space or context. This wasn’t just a visual trick, it was a metaphor for how Schematik plugs into different parts of a creative pipeline, whether providing end-to-end delivery or supporting just one slice of a project.

To support this, a custom icon set represents each of the company’s service offerings. Abstract and nebulous at first glance, but with cues that maintain a literal link to the core idea – creating an ‘aha’ moment to snap into focus once you know what you’re looking at.

EXTENDING THE SYSTEM: WEB DESIGN
The website needed to walk the talk: precise, stripped back, and efficient without ever feeling cold or corporate. I used the brand’s brutalist foundation as a starting point, creating a grid as a rigid base, then layering it with moments of controlled fluidity. The design leads with restraint: monochrome palette, minimal text, and a high-impact hero that feels like a calm before the storm. Animations are smooth but unflashy—built to show control over chaos, not noise for noise’s sake. In essence, the site functions like a living schematic, reflecting the same core idea that drives the visual identity: methodical, precise, scalable.

THE OUTCOME
A visual identity that communicates method over madness – surgical, logical, precise
Black-and-white brutalist system that immediately stands apart from typical agency tropes
Variable identity structure optimised for both motion and modular application
Custom iconography for services ranging from VFX and editing to virtual production and Web3 content
A website and brand language that reflect Schematik’s identity as a plug-and-play backend operator for the creative internet
Note: Though this work was never launched publicly, the full identity system and website were developed and delivered.
CREDITS
Sanjana Bhatt
creative direction, graphic design, web design
Pranshu Bhatia
additional graphic design